The Edge Blog
News, advice & local insight
Real Estate · April 19, 2025 · 6 min readWaiving Contingencies in a Hot Market: Smart Strategy or Risky Business?You've finally found the one—the perfect home in a neighborhood you love. But so has everyone else. In today's competitive real estate landscape, buye…
Listing Mastery · April 16, 2025 · 5 min readThe 'For Sale' Sign Isn't a Bat Signal—You Still Have to Market the HouseIn the glow of securing a new listing, it's tempting to fall into what I call the "set it and forget it" trap. You've taken the photos, entered the da…
Real Estate · April 15, 2025 · 4 min read'We Need More Time!’ What to Do If Your Home Sale and Purchase Don’t Line UpBuying and selling a home at the same time is like a high-stakes game of real estate Tetris—everything needs to fit together just right . But what hap…
Living in Florida · April 10, 2025 · 7 min readDiscovering Anna Maria Island: Florida's Hidden Beach ParadiseIn a state renowned for its theme parks and bustling beach cities, Anna Maria Island stands apart as a tranquil reminder of Florida's more authentic c…
Advertising + Marketing · April 9, 2025 · 5 min readSocial Media Savvy: The Art of Authentic Real Estate Marketing Without the CringeIn today's digital-first world, social media has become an essential tool for real estate professionals . At CENTURY 21 Edge, we've observed a dramati…
Living in Florida · April 9, 2025 · 5 min read7 Ways to Banish Mosquitoes From Your Florida Home (That Actually Work)Florida living has its perks—gorgeous beaches, eternal sunshine, and the envy of your northern friends during winter. But let's talk about that uninvi…
The 121% Mindset · April 7, 2025 · 1 min readDon’t Just Learn—Apply📚 Learning Isn’t Enough—It’s What You DO With It That Counts You’ve read the books. You’ve attended the training. You’ve filled notebooks with ideas.…
Mindset + Organization · April 5, 2025 · 6 min readBurned Out? Top 5 Strategies for Reigniting Your Passion for Real EstateReal estate is a demanding profession that requires constant dedication, resilience, and enthusiasm. Even the most successful agents can experience bu…
Media Center · March 31, 2025 · 1 min readThe Keys to Success: Pricing Your Home to Sell | US NewsCENTURY 21 Edge CEO & Managing Broker Kevin Johnson shares expert insights on pricing your home to sell effectively. In this informative interview…
The 121% Mindset · March 31, 2025 · 1 min readYou Don’t Need More Time—You Need More FocusWATCH THE EPISODE Still telling yourself there’s not enough time? Think again. In this episode of The 121% Mindset, we’re shattering the myth that tim…
Managing Commercial Leases · March 21, 2025 · 4 min readLease Abstracting: How to Organize and Manage Multiple Commercial ContractsSuppose you own or manage multiple commercial properties . In that case, you've likely experienced that moment of panic: searching through endless pag…
Real Estate · March 20, 2025 · 6 min readCredit Scores Explained: Why Your Financial Life is Judged by Three Mysterious NumbersEver wondered why your financial fate seems to hang on a number between 300 and 850? Or why different lenders keep mentioning different scores? Let's …