The Edge Blog
News, advice & local insight
Site Selection · February 23, 2025 · 4 min readChoosing the Right Location for Your BusinessFinding the right location for your business can mean the difference between success and struggle. Whether you're opening a retail store, a restaurant…
Living in Florida · February 22, 2025 · 5 min readLiving Where You Vacation: The Ups and Downs of Florida LifeFlorida—a place synonymous with sunshine, palm trees, and carefree vacations. Imagine this: What if you didn’t have to pack up, fly home, and pine for…
Listing Mastery · February 21, 2025 · 4 min readHow to Sell a House That Smells Like Wet Dog and Bad DecisionsEvery real estate agent has faced that one listing. You open the front door, and WHAM—your nose is hit with a scent so powerful it could be bottled as…
Press Releases · February 20, 2025 · 2 min readCENTURY 21® Ranks #1 in Trust, Future Consideration, and Consumer Recognition for 26th Consecutive YearOrlando, Florida - February 20, 2025 – In a world where homebuyers and sellers have more choices than ever, one brand continues to rise above the rest…
Customer Attraction · February 18, 2025 · 4 min readLevel Up: Advanced Lead Generation Strategies for Experienced AgentsSo, you’ve been in the real estate game for a while. You know how to cold call, network, and post on social media. But now, you’re looking for ways to…
Real Estate · February 18, 2025 · 4 min readThe Rise of the Orlando-Tampa MetroplexFlorida has long been known for its booming real estate markets, but a fascinating transformation is underway: the gradual merging of Orlando and Tamp…
Real Estate · February 17, 2025 · 3 min readVacation Rentals vs. Long-Term Leases: Which Florida Investment Property Is Right for You?Vacation rentals or long-term leases in Florida? Investing in Florida real estate is like choosing between Key Lime pie or a frozen daiquiri—both are …
Living in Florida · February 15, 2025 · 4 min readBeyond the Beach: Exploring Florida's Magical Natural SpringsWhen you think of Florida, your mind probably conjures up images of sandy beaches, palm trees swaying in the breeze, and waves gently crashing against…
Real Estate Unfiltered · February 14, 2025 · 4 min readThe 7 Deadly Sins of Real Estate: Are You Guilty?If real estate had a confessional booth, I bet the line would be out the door. Let’s face it—this business isn’t just about glossy brochures, Instagra…
Mindset + Organization · February 14, 2025 · 4 min readHow Top Agents Turn ‘No’ Into WinsLet’s face it—rejection is part of the real estate game. Whether it’s a homeowner who decides to go with another agent, a buyer who ghosts you, or a d…
Beyond the Sale · February 12, 2025 · 11 min readCustomer Appreciation Events That Stand OutIn the relationship-driven world of real estate, the agents who thrive aren't necessarily those with the biggest marketing budgets or the most listing…
Leasing Commercial Space · February 11, 2025 · 4 min readHow to Negotiate a Commercial Lease Like a ProSigning a commercial lease is one of the most critical financial commitments for any business. Whether you're leasing office space, retail storefronts…