The Edge Blog
News, advice & local insight
Press Releases · January 28, 2025 · 1 min readCENTURY 21® Franchise Rises in Entrepreneur’s Franchise 500® Rankings, Affirming Industry LeadershipORLANDO, Florida – January 28, 2025 – CENTURY 21®, one of the most recognized and respected names in real estate, has climbed six spots in…
Investing in Commercial Real Estate · January 28, 2025 · 4 min readStrategies for a Profitable Commercial Real Estate PortfolioInvesting in commercial real estate (CRE) can be a game-changer for building wealth, generating passive income, and diversifying your portfolio. Unlik…
Mindset + Organization · January 25, 2025 · 9 min readBuilding Resilience: Thriving Through Market Cycles and Unexpected ChallengesIn the ever-evolving world of real estate, one truth remains constant: change is inevitable. From housing booms to market corrections, and interest ra…
Listing Mastery · January 23, 2025 · 12 min readListing Photography That Sells: Creating Visual Stories That Connect With BuyersIn today's digital-first real estate market, the story of a home begins long before a buyer steps through the front door. It starts with that first sw…
Listing Mastery · January 21, 2025 · 11 min readThe Ultimate Pre-Listing Package: Converting Appointments to Signed ListingsIn a competitive real estate market, the difference between simply getting a listing appointment and actually securing a signed listing agreement ofte…
Market Trends & Insight · January 19, 2025 · 7 min readThe Great Retail Reset: Beyond E-commerce Adaptation in 2025The retail landscape has undergone seismic shifts in recent years, but what we're seeing in 2025 goes beyond the simple "brick-and-mortar versus e-com…
Listing Mastery · January 18, 2025 · 11 min readPrice Reduction Strategies That Don't Damage Your Reputation With SellersEvery real estate professional has faced that moment—you're sitting at a seller's kitchen table, explaining that despite your best marketing efforts, …
Financing Real Estate · January 17, 2025 · 9 min readCreative Financing Solutions for Today's Luxury Property MarketIn today's evolving luxury real estate landscape, traditional financing approaches often fall short for high-net-worth buyers and sellers navigating t…
Advertising + Marketing · January 15, 2025 · 9 min readVideo Marketing Essentials: How to Create Property Tours That Convert LeadsIn today's digital-first real estate market, a compelling video tour can be the difference between a property that sits and one that sells. As we move…
Market Trends & Insight · January 13, 2025 · 6 min readESG Compliance in CRE: From Optional to Mandatory in 2025Remember when environmental certifications like LEED were just shiny badges to attract premium tenants and investors? Those days are rapidly disappear…
Mindset + Organization · January 12, 2025 · 13 min readWork-Life Integration for Real Estate Professionals: Setting Boundaries in a 24/7 BusinessThe irony isn't lost on most real estate professionals : we help customers find their dream homes while often struggling to enjoy our own. In an indus…
Contract to Closings · January 11, 2025 · 11 min readContingency Navigation: Keeping Deals Together When Issues AriseIn real estate, the path from accepted offers to closed transactions is rarely a straight line. Even the most promising deals can hit unexpected obsta…