The Edge Blog
News, advice & local insight
Beyond the Sale · August 3, 2024 · 4 min readCreating Raving Fans: Service Standards That Turn Customers Into Lifelong AdvocatesThe difference between a successful real estate career and an extraordinary one often comes down to relationships. While closing transactions pays the…
Beyond the Sale · August 1, 2024 · 5 min readDisaster Preparedness: Providing Value to Past Customers Through Educational ResourcesWhen natural disasters strike, people turn to trusted sources for guidance. As a real estate professional who has helped customers with their most sig…
Customer Attraction · July 31, 2024 · 6 min readBuilding Strategic Partnerships with Local Businesses for Consistent ReferralsIn real estate, your network often determines your net worth. While digital marketing and cold calling have their place, strategic local business part…
Contract to Closings · July 29, 2024 · 4 min readThe Digital Closing Revolution: Remote Notarization and Electronic SignaturesImagine telling a real estate agent in the '90s that someday buyers would be closing on homes while lounging in sweatpants on their couch, sipping cof…
Contract to Closings · July 28, 2024 · 5 min readAppraisal Challenges: Strategies for Bridging Valuation Gaps in Any MarketYou’ve got a signed contract. Everyone’s smiling. The seller’s already packed half the garage, the buyer’s dreaming about where the couch will go, and…
Financing Real Estate · July 26, 2024 · 4 min readInvestment Property Financing: Options Beyond Traditional MortgagesIf you've ever worked with an investor who said, “I’m not going the traditional route,” and then casually dropped something like “DSCR loan” or “selle…
Financing Real Estate · July 25, 2024 · 3 min readNavigating Interest Rate Fluctuations: Strategies for Buyers in Today's MarketLet’s be honest—“interest rates” used to be the part of the homebuying conversation that made everyone’s eyes glaze over. It was background noise. Now…
Financing Real Estate · July 23, 2024 · 4 min readSelf-Employed Borrower Solutions: Helping Entrepreneurs Qualify for MortgagesIf you’ve ever worked with a self-employed buyer, you know the drill: they make great money, have solid credit, and run a business that’s thriving—yet…
Legal & Ethics · July 22, 2024 · 4 min readAvoiding Fair Housing Violations in Digital Marketing and Social MediaIt only takes one post, one word, or one misused image for a seemingly harmless listing promotion to cross into Fair Housing violation territory. And …
Legal & Ethics · July 21, 2024 · 4 min readContract Addenda Essentials: When and How to Use Them in TransactionsAh, the contract addendum. It’s that thing many agents hear about in training , glance at in a DocuSign packet, and then panic-Google when a customer …
Legal & Ethics · July 19, 2024 · 4 min readProperty Tax Considerations: Helping Customers Understand Benefits and Implications"Wait… how much are the property taxes?" Every real estate pro has heard that line, usually right after a buyer falls in love with a home—and then che…
Listing Mastery · July 18, 2024 · 4 min readUniversal Staging Strategies for Diverse Property TypesStaging isn’t just about fluffing pillows and lighting a candle—it’s about telling a story. A good one. One that says: You could live here. Right now.…